Yes, SEO is generally considered to be worth the investment. Organic search is one of the primary sources of traffic for most websites, and SEO can help improve the visibility and ranking of your site in search engine results pages (SERPs). This can help increase the number of visitors to your site, and can also help improve the user experience by making it easier for users to find the information they need. Additionally, a well-planned and executed SEO strategy can help improve the quality of your website traffic, leading to higher conversion rates and revenue. Overall, investing in SEO can help improve the visibility and performance of your website, which can be a valuable asset for your business.